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Are You Playing to Win?
Or Playing Not to Lose?

Yeah, Buts & Objection Handling

At the height of the last recession in 2008, I ran a weekly resistance and objection handling boot camp that was highly successful at helping people not “give up” when things got hard. It was centered around practicing overcoming objections by acknowledging the objection and asking open-ended questions to keep the prospect engaged. Plus, it honed our skills of thinking on our feet while deflecting objections and resistance being thrown at us from left and right.

A couple of months ago, I was hired to teach this to a group of in-house salespeople, and here is what I discovered:

  • Objection Handling Boot Camp today has morphed from “Overcoming” objections into addressing “Yeah Buts” & resistance
  • It’s evolved into psychologically discovering where the prospects go and where we go when hitting an objection or resistance and understanding why
  • Discovering what’s in the way, breaking it down, learning from each other, and then applying that learning to move forward (getting unstuck)
  • As one of our participants said: “The Answer is in the Room!”
What do you think?

There’s a lot more to talk about on this topic so stay tuned.

Resistance and objection handling are about...

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