A few months ago, I came across a LinkedIn post from Roger Burnett about a program called Live Hard, and inside it, a 75-day challenge called 75 Hard. The concept was simple but intense: do five specific things every single day, without missing a beat—or start over from day one.
The rules?
- Stick to a diet.
- Complete two 45-minute workouts (one must be outside—rain or shine).
- Drink a gallon of water.
- Read 10 pages of a personal development book.
- Take a daily progress photo.
No exceptions. No skipping. No excuses.
I’m now on Day 52.
It’s been physically exhausting. Mentally challenging. And completely transformational.
One day, while running a 5K—something I hadn’t done in 25+ years—I repeated to myself over and over: “I can do hard things.”
And I realized that mindset was beginning to show up everywhere in my life. In conversations with clients. In moments where I’d normally say, “Can someone else do this?” In the business challenges I once avoided.
Hard things are uncomfortable. But discomfort is where the magic happens.
The same way you build physical endurance, you build business endurance.
You show up. You do the work. You keep going—even when it’s tough.
That’s the power of mental toughness. It doesn’t just make you stronger—it makes you Unstoppable.
So I’ll leave you with this:
What’s one hard thing you’re doing right now?
And what might change if you started telling yourself: I can do hard things?
